Thursday, July 23, 2015

Maggi Controversy: Product Recall Insurance

Maggi row: Product Recall Insurance

After Maggi noodles controversy, insurance companies are getting higher number of inquiries for product call insurance. Product recall insurance comes with as an add on feature with product liability cover. Insurance companies recommend this cover to manufacturers because, besides covering the cost of recall, it is seen as feature that limits product liability.

In India, the most significant instance of product liability in the food industry happened in 2003 when chocolate maker Cadbury faced charges of infestation. This incident caused huge losses to Cadbury and compelled the company to redesign its packaging.

However, even after that incident, demand of product liability cover did not pick up significantly. It would be good if company have product recall insurance as presence of toxic substances is not the only reason for product recall.

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Warm regards,
Arvind Trivedi
Certified Financial Planner


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